Our Mission
Building brands people love.
Iyashi is an award-winning brand studio in San Francisco— we craft company culture, core values, design systems and content for our clients.


Iyashi (Ee-ya-she) means “healing” in Japanese. For us, it’s a constant reminder to be honest, open and positive in everything we do— both internally and externally. We believe success is measured in how we treat individuals and our partners along the way. Basic notions like dignity and respect mean everything. We hope you agree. 

Brand: mission+vision, core values, naming, market research, consumer insights, tone of voice, look+feel, identity system (logo, color-palette, typography, graphic system, photography, icon, illustration, motion), guidelines.
Content: Go-to-market strategy (acquisition, retention, influencer, royalty), art & editorial direction,
creative production, public relations, earned & paid media, media training.
Experience: service design, company culture, transformation, event & conference, way-finding & signage, packaging, in-store, display.
Product: value proposition, customer journey mapping, UXUI, design system, websites & apps, e-commerce, rapid prototyping, interaction design, frontend development, usability testing.