Our Mission
Building brands people love.
Iyashi is an award-winning brand studio in San Francisco— we craft company culture, core values, design systems and content for our clients.


Iyashi (Ee-ya-she) means “healing” in Japanese. For us, it’s a constant reminder to be honest, open and positive in everything we do. Basic notions like dignity and respect mean everything. 

Brand: mission+vision, core values, naming, market research, consumer insights, tone of voice, look+feel, identity system (logo, color-palette, typography, graphic system, photography, icon, illustration, motion), guidelines.
Experience: service design, company culture, transformation, event & conference, way-finding & signage, packaging, in-store, display.