Our Mission

Building brands people love by the people for the people.
Principles
Functional first, emotional first, too.

Exploring and Prototyping, not Presenting.

Less Options, More Research.

One team: Client + Iyashi.





Capabilities
Brand: Mission and Vision, Core Values, Personality, Naming, Tone of Voice, Look and Feel,
Identity (Logo, Color-palette, Typography, Graphic System, Photography, Icon, Illustration, Motion), Guidelines.
Content: Marketing Strategy (Acquisition, Retention, Influencer, Royalty), Art & Editorial Direction,
Creative Production, Public Relations, Earned & Paid Media, Media Training.
Experience: Service Design, Company Culture, Transformation, Event & Conference, Way-Finding & Signage,  Packaging, In-Store, Display.
Product: Value Proposition, Customer Journey Mapping, UV/UI Design, Design System,
Responsive Websites Mobile Sites & Apps, E-Commerce, Rapid Prototyping, Interaction Design,
Frontend Development, Usability Testing, Monetization.
Experience
Lifestyle:
American Express, Arla, Avery Dennison, Avon, Devo, Flora Dancia, Geico, Johnson & Johnson, Liz Claiborne, Nespresso, New Balance, Pizza Hut, Ramen Hero, Starbucks, Stella Artois, Target, Uniqlo, Yves Saint Laurent. 
Management consulting:
Accenture
Media:
Comcast, DailyMotion, Getty Images, Internet Week New York, NBC, Webby Awards.
Non-profit:
American Cancer Society, City Atlas, MoMA, Weizmann Institute of Science, Year Up.
Tech:
Anyplace, BitTorrent, Chomp, Dell, Google, Lyft, Metromile, Samsung, Skedj, Valet.


Takashi Kusui 
Founder &
Executive Creative Director  
With over 13 years of experience, Takashi Kusui is passionate about building cohesive brand to product experience as the core of his design ethos. Discovering crafted company's core values, aligning them with essential business needs and enhance brand equities.

He is the Founder, Executive Creative Director and Brand Strategist behind Iyashi and has gained numerous accolades and successes working with a number of marquee brands including Target, Starbucks, Samsung, Uniqlo and Lyft.

Leaving Japan as a multi-disciplinary creative, he was invited to join Mother New York in 2007. During his tenure there, Mother New York was awarded ‘Agency of the Year’ in 2009 by Creativity (Ad Age). In 2012, he was invited to Silicon Valley to begin leading in-house creative teams.

Takashi’s admiration of the West Coast Industrial Spirit propelled him to take particular interest in becoming a part of modern history by taking active roles as "The Design Creative" behind a variety of start-up businesses, transformation of established companies that have since come to define his new found home, San Francisco.

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