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Ramen Hero home delivers high quality and authentic Japanese ramen that’s convenient, easy-to-make and guaranteed to bring friends and family together.
"This lovable cowboy selling ramen is the ad star 2020 needed."
Adweek
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Iyashi worked with Ramen Hero to create brand strategy, identity, messaging, UX + visual design, art direction, video, packaging design, go-to-market strategy, promotion and PR.
Photography: Maren Caruso
Illustration: Juan Molinet
Video Production: Avocados & Coconuts