Ramen Hero home delivers high quality and authentic Japanese ramen that’s convenient, easy-to-make and guaranteed to bring friends and family together.
"This lovable cowboy selling ramen is the ad star 2020 needed."
Adweek
Iyashi worked with Ramen Hero to create brand strategy, identity, messaging, UX + visual design, art direction, video, packaging design, go-to-market strategy, promotion and PR.
Photography: Maren Caruso
Illustration: Juan Molinet
Video Production: Avocados & Coconuts
